U1st Sports is a global athlete representation and sports marketing firm with offices in Madrid, Barcelona, Seville, Paris, Moscow, Dakar, Miami, New York, Atlanta, México DF and Buenos Aires. U1st was founded in 2002 and represents 420 basketball and football players in 23 countries. In the last 3 years, U1st has negotiated sponsorship agreements amounting to a total value of 48 million Euros in sports such as sailing, golf, basketball, football, tennis or motor.