News - Marketing
ZTE, main sponsor of El Dorado Freeride
The Chinese company of mobile devices ZTE, has entered as an official sponsor of ElDorado Freeride, the most important Extreme Skiing competition in the Pyrenees. ZTE, looking to partner with a young and dynamic sport has teamed up with a sport that is continually gaining popularity amonglovers of mountain sports in Spain. The competition ...
You First Sports collaborates in the organization of Intermón Oxfam Trailwalker
For the second consecutive year, You First Sports will promote and commercially manage the IOTrailwalker, the first major solidarity sport event that takes place in Spain .After the resounding success of the 2011 edition, Intermon Oxfam turns to bet on sports to promote their activities and raise money which then goes to caring&...
Georges St-Pierre opens up on this weekend's interim title fight
On Saturday night, live from the Mandalay Bay Events Center in Las Vegas, elite welterweights Nick Diaz and Carlos Condit will collide for the interim UFC 170lbs championship. UFC superstar Georges St-Pierre will be a very interested – and conflicted – ringside observer to the UFC 143 main event. ‘GSP’ has been the undisputed welterweight king since the spring of 2008, but knee injuries have forced him to withdraw from...
UFC® returns to Atlanta with Championship Card
The Ultimate Fighting Championship®, the world’s premier mixed martial arts organization, announced today that it will return to Atlanta with a championship card at Philips Arena on Saturday, April 21. UFC light heavyweight champion Jon “Bones” Jones will defend his 205-pound crown in the night’s main event. The event marks UFC’s first time back in the city since UFC 88 on Sept. 6, 2008, when nearly 15,000 fans packed Philips Arena to ...
¡¡Merry Christmas and Happy New Year!!
You First Sports wishes you a Merry Christmas and a Happy New Year 2012 full of health, success and good news.
UFC 141: Brock Lesnar Profile
On Wednesday we presented Alistair Overeem and today is the turn of his great rival in the biggest fight of UFC 141: Brock Lesnar. We found that they have things in common that neither idolize peers. The careers of Overeem and Lesnar are as different as are the concept of sport in the U.S. and Europe. Want to learn more about the former NCAA wrestling and WWE champion? Here's their data: NAME: Brock Lesnar   &#...
Nick Diaz battles Carlos Condit on February 4 in Las Vegas for interm UFC® Welterweight tittle
The Ultimate Fighting Championship® announced today that two of the sport’s top welterweight contenders will vie for the interim 170-pound title. Nick Diaz, a fiery and unpredictable southpaw riding an 11-fight win streak, will battle the division’s most fearsome knockout artist, Carlos Condit, when the UFC returns to the Mandalay Bay Events Center in Las Vegas on Saturday, Feb. 4. “With GSP out for 10 months, we are going to have Ni...
Dana White named Sports TV Executive of the Year by Broadcasting & Cable
The bombastic president of the Ultimate Fighting Championship discusses the massive deal that put UFC on the broadcast map and other issues facing his business. Dana White doesn't pull his punches, but he doesn keep his promises. In October 2010, the bombastic president of the Ultimate Fighting Championship created quite a stir in the sports and mixed martial arts worlds when he guaranteed to B&C he would have his sport on broadcas...
Dana White Officially Announces UFC 125-Pound Division
Following UFC 140, UFC president Dana White announced plans to begin a 125-pound tournament on March 3 at UFC on FX 2.“I want to announce tonight the introduction of the 125-pound division to the UFC,”  White said on Saturday night. Former No.1 bantamweight contender Demetrious Johnson will face recently crowned Tachi Palace Fights flyweight champ Ian McCall on the card. In addition, Joseph Benavidez will face Japanese fighter a...
2011 World MMA Awards winners: Jon Jones named Fighter of the Year
LAS VEGAS – MMAjunkie.com was on scene and reporting live from tonight's 2011 World MMA Awards red-carpet, black-tie ceremony. Yesterday's industry-wide festivities took place at The Pearl at the Palms Casino Resort in Las Vegas. Winners were announced in 22 categories. UFC light-heavyweight champion Jon Jones earned the coveted Charles "Mask" Lewis Fighter of the Year award, and late trainer Shawn Tompkins earned a Special Lifetime ...
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