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 Degree Men Antiperspirant Unveils Hispanic Market Campaign 'El Momento Que Cuenta' with Andres GuardadoDegree Men Antiperspirant is celebrating its ongoing partnership with the Mexican National Team and encouraging fans to face make or break moments with confidence via a new marketing campaign called El Momento que Cuenta. This soccer-inspired campaign illustrates Hispanic men's everyday life challenges and provides a call to action that allows consumers to engage with Degree Men Antiperspirant both on-line and on-site.
The campaign ... |
 You First Sports opens for business in ItalyYou First Sports announced today its entrance into the Italian market with the opening of a branch in Milan. The Spanish multinational sports marketing firm represents more than 420 athletes in 23 countries and has negotiated sponsorship agreements for a range of sports amounting to €55 million over the past 3 years.
You First Sports Italy will be run by Country Manager Davide Ghione. Ghione has worked as the Marketing and Sales Direct... |
 Angel Agudo says that Ali Syed "fulfills all the commitments that he made to the Government"Angel Agudo, Cantabrian Minister of Economy and Finance, and the current owner of Racing de Santander, Mr. Ahsan Ali Syed, has attended the media this morning during the press conference that took place in the local Government to inform the content of the meeting held yesterday between both parts. Mr. Agudo has said that "Cantabria Government wants to confirm that Mr Ali Syed carries out all the commitments made to the government"
Agud... |
 David Villa will have his own Chinese blog with QSL SportsThe Chinese company QSL Sports, specialized in sports platforms and multimedia, and FC Barcelona player David Villa, have reached an agreement whereby the Spanish player will have his own personal blog in one of the social networks of the company,
Since January 2011, the extensive Chinese community of fans of David Villa will be able to access to detailed information of the player that will be weekly updated. VOS Sports Marketing, the... |
 David Brabender: "Nowadays sponsors want more than just brand awareness for their investment"Osasuna and Malaga this October in Spain’s toptier football league, La Liga, stood out for more than the welcome three points it gave the home team. In a scene reminiscent of the 1970s, the game was played out between two teams wearing shirts without the omnipresent sponsors.
With four La Liga clubs starting the season without a sponsor - Hercules and Racing Santander arealso wearing a brand-free shirt – thesituation is fast becoming ... |
 Competition kicks off in Bariloche, Argentina, with fabulous weather conditionsWith the participation of U1st Sports as an organizer of the race, the town of San Carlos de Bariloche welcomed competitors from all over the world as the highly anticipated PKRA tour stop finally made its debut after months of preparation and organization. The competition brings together 78 riders from 20 countries.
On the first day, despite the unpredictability of the weather and the cold temperature (6 °C.), the wind beg... |
 Rafa Muñoz, in Stockholm to participate in the FINA Arena Swimming World Cup The Spanish National Team has traveled this morning to Stockholm (Sweden), where the FINA Arena Swimming World Cup will take place at Eriksdalsbadet Swimming Centre, November 6-7. Rafa Muñoz, Sports U1st's client, is one of the ten swimmers for the Spanish team invited to participate in this championship, the last competition before attending to the European Championships in Eindhoven and to the Worldchampionship in Dubai (Dec... |
.jpg&PortalID=0&q=1) U1st Sports, new openings in Shanghai and ChicagoU1st Sports, the Spanish multinational of representation and sports marketing, has announced the opening of two new branches in its international network: Shanghai and Chicago. With more than 400 represented (negotiated contacts for a volume exceeding 90 million Euros), U1st progression is constantly meeting the objectives of new openings determined in the Shareholder General Meeting of 2009.
To extend itself into the Chinese market a... |
 INPROTUR promoted Argentina during the City Chase hosted in Chicago With the organization of U1st Sports, the National Institute of Tourism Promotion (INPROTUR) promoted Argentina during the City Chase hosted in Chicago last August 21th, with actions like the Avant Premiere World Final Citychase Salta 2009
The 1,000 participating couples had to learn to dance tango to stay in the competition. The biggest challenge was accepting the invitation to INPROTUR to marry by surprise at that time, the prize: a ... |
 Herbalife becomes the Lanus’s main sponsorHerbalife International Argentina SA has signed a main sponsorship agreement with Club Atlético Lanús for the 2010-2011 season with the consultancy of U1st Sports. The agreement gives Herbalife the presence in front of the t-shirt, a plan for advice and cooperation in nutritional and physical training for sports professional, as well as all categories lower.
Franco Povolo, CEO of Herbalife Argentina, said: "Our independent ... |
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