The Chinese company QSL Sports, specialized in sports platforms and multimedia, and FC Barcelona player David Villa, have reached an agreement whereby the Spanish player will have his own personal blog in one of the social networks of the company,
Since January 2011, the extensive Chinese community of fans of David Villa will be able to access to detailed information of the player that will be weekly updated. VOS Sports Marketing, the company that manages in exclusivity basis the image of the player, and with the intermediation of You First China, will cooperate in the development of the agreement that will last one year and includes the use of David Villa’s image rights and information for New Media communications like Internet and mobile phone, and for the territories of China, Taiwan, Macao and Hong Kong.
Mr. Kenneth J. HUANG founder and chairman of QSL Sports has expressed his strong confidence on the positive influence of Mr. David Villa's personal blog in Chinese sports fans communities: "This is our first formal business engagement with a professional football player in Europe. We believe that Mr. Villa's personal blog will bring not only more business opportunities to the Spanish sports industry, but also it will bring the Chinese younger football fans much closer to the real excitement of Spanish football." Mr. Huang said.
Villa, who won the FIFA World Cup of South Africa 2010 with the Spanish National team last summer, scoring 5 goals, and that has been included in the FIFA/FIF Pro World XI, best team of 2010 by the FIFA, will communicate with his Chinese fans once a week, giving his opinion about current news in the football society and satisfying the requests of the Asian fans.
QSL Sports Group, which was founded by Mr. Kenneth J. Huang with the aim of becoming the most comprehensive sports platform in Greater China, owns a few valuable Chinese sports properties such as a professional basketball club, the Chinese professional baseball league and two of the national school sports tournaments in China. Considered as the founder of the biggest Chinese youth sports facilities development charity foundation under Project Hope in China, QSL Sports has been actively participating in many Chinese youth sports charity events in the past few years.
You First Sports is a global sports marketing and athlete representation firm with offices in Madrid, Barcelona, Seville, Milan, Dakar, Chicado, Miami, New York, Atlanta, México DF, Buenos Aires and Shanghai. In the last 3 years, You First has negotiated sponsorship agreements amounting to a total value of 48 million Euros in sports such as sailing, golf, basketball, football, tennis, etc.