U1st Sports and the american agency CAA have reached an agreement to collaborate in the management of Fernando Verdasco’s image rights in exclusivity for Spain. The agreement reached between both companies involves the search of sponsorships and image campaigns of the current number 12 in the world ranking of the ATP. This agreement was closed on January 2010. To David Brabender, U1st Marketing Director, " we are happy to work with a tennis world reference like Fernando Verdasco and that a company like CAA counts with U1st for this project. It supposes one more step in the implication of U1st in the world of tennis ".