Franz Beckenbauer was at Jabulani central today to unveil The Quest as Adidas has launched a new advertising campaign The Quest premiering with a television commercial with the likeness of a movie trailer. The campaign invites football fans to interact with each other online at www.facebook.com/adidasfootball and other digital platforms that react to their input as the tournament unfolds. The innovative and entertaining page is highly interactive allowing users to participate against 32 players, including Lionel Messi, David Villa, Steven Gerrard, Andrés Guardado, Daniele De Rossi, Kaká and many more, from the 32 countries participating in the 2010 FIFA World Cup. The action continues to unfold as the action in South Africa happens. Users can also make their predictions on teams and players and much more.